The Villains

Created for No Te Va a Gustar, this music video is built around a distinctive 2D visual language that blends digital animation with a handcrafted, paper-like feel. Characters are designed with memory at their core, represented by thought balloons that replace the head and live within the body, echoing the song’s focus on remembrance, loss, and reconstruction. As the story unfolds, those memories transform into ideas and weapons, reinforcing the notion that struggle is fought through thought, creativity, and music. Every element and scene was crafted to visually interpret the lyrics, turning the song into a cohesive, symbolic narrative.