The Box

Some traditions are hard to refresh without losing their magic. This project brings The Three Wise Men into the present by letting the story unfold through everyday life, where imagination interrupts a small moment at home. Built from scratch in 3D and inspired by traditional Puerto Rican carvings, the world extends beyond the film through a special edition can, allowing the tradition to live not just on screen, but in people’s hands. Magic that feels close to home.