Skills Unlocked
Scroll to go backstage
Skills Unlocked
The Brainiac
LEGO Duplo
The Story
This campaign introduced LEGO’s Skills Unlocked platform, establishing play as a way children learn by doing. Across different LEGO sets, the films focused on imagination in motion, where building, testing, and trying again naturally develop creativity and problem-solving. A foundational chapter that set the tone for how LEGO would talk about skills through play.
Category
Commercial
Client
LEGO Duplo
Media
Video / Animation
