Michael Bublé Pocket

This series of spots introduces SodaStream’s Bubly Drops with a self-aware sense of humor, led by Michael Bublé playing off the confusion between his name and the product itself. The films lean into that ambiguity, turning a simple at-home sparkling water solution into a playful exchange that makes the product memorable. Shot before final packaging was available, the work was built with flexibility in mind, allowing all bottles and machines to be seamlessly updated once the final products were released. A light, character-driven launch designed to feel effortless on screen and precise behind the scenes.