Happy in the Nap

Happy is one of the most recognizable brand characters worldwide. For the launch of the fruit yogurt as part of the Happy Meal, the work focused on extending that character into new formats through highly detailed print assets and snackable social content. Beyond the launch, the collaboration continued by shaping content for new adventures of the character, ensuring consistency, quality, and familiarity across touchpoints. A long-term approach to keeping an iconic character alive and relevant.