The Brainiac
Nike
The Story
Created to mark the 30th anniversary of an iconic Nike model, this CG film was designed as a single-source asset built for global adaptation. The shoe was constructed from blueprint to 3D, forming the foundation of a flexible toolkit that could scale across formats, markets, and languages. From retail to DOOH, every execution stayed consistent to the core idea, resulting in a multicultural, media-agnostic campaign built for impact across markets, languages, and platforms.